LUZ GUILLÉNCreative Communication

Strategic digital presence, editorial design and the optimization of corporate branding and visual systems. We structure your business communication to turn complexity into clear, functional visual systems.

5.0 on Google (see reviews, opens in a new tab) 15+ years of experience

Testear.la website designed by Luz Guillén, shown on a laptop and a phone

100%Responsive

SEOOptimized

Clients: Conexión Brasil, Crowdar, Ind Nova, Música Clásica BA, Vicente López Municipality, Dellape, Creo Coaching, Alberto Ramos Vernieri, scientist

Web design for businesses

Tailor-made web solutions

Design and development of responsive websites for companies, landing pages for ads, and optimization of existing sites for better performance and search rankings.

  • Corporate websites

    Responsive company websites that communicate your value proposition clearly.

  • Landing pages for ads

    Conversion-focused pages for Google and Meta campaigns.

  • E-commerce

    Online stores integrated with WhatsApp, forms and sales channels.

  • Optimization and SEO

    Better speed, structure and search engine rankings.

Case studies

Web design projects

Methodology

A clear process, from start to finish

Collaboration and follow-up at every stage.

  1. Discovery

    Business goals, audience and competitor analysis.

  2. Architecture and UX

    Content structure, wireframes and conversion path.

  3. Design and development

    An interface aligned with the company’s identity, responsive and easy to update.

  4. Launch and SEO

    Optimization, analytics and post-launch support.

Visual identity

Corporate Visual Identity

For companies: expansion and systematization of brand guidelines, graphic design, and internal and external communication across digital and print.

  • Brand creation

    Logos, color palettes and typography that build a recognizable identity.

  • Brand guidelines

    Expanded, systematized guidelines to apply the brand consistently.

  • Internal and external communication

    Materials for teams, clients and events aligned with the company’s identity.

  • Digital and print materials

    Stationery, social media, presentations and signage within one visual system.

Case studies

Visual identity projects

  • Communication pieces

    Testear.la

    Visual communication for events

    A system of pieces for social media, speakers, the agenda and event screens, built from the brand’s identity.

  • Brand creation

    Conexión Brasil

    Visual identity creation

    Logo, color versions and color palette for the brand’s new identity.

  • Brand creation

    ¡Cómo me Gusta!

    Gift boxes and baskets

    Visual identity creation with a logo, business cards and print materials.

  • Brand creation

    Deleites Ro

    Visual identity for a food business

    Logo with color versions and business cards for a food venture.

  • Brand creation

    Gurises

    Visual identity · Audaces y únicos

    Logo, icon system and color palette with a warm, playful language.

  • Brand creation

    Mara Salerno

    Sales and ontological coach

    Logo and business cards for a professional personal brand.

Editorial design

Corporate Editorial Design

Development of complex print and digital publications: catalogs, annual reports, interactive publications and print-ready files.

  • Print publications

    Books, magazines and manuals with grids and hierarchies designed for reading.

  • Digital publications

    Interactive pieces and navigable PDFs for online distribution.

  • Catalogs and reports

    Institutional reports, annual reports and product catalogs with clear, well-organized information.

  • Prepress

    Final files checked and prepared for print, with no surprises in production.

Case studies

Editorial design projects

Companies and organizations

Our clients

Companies, institutions and ventures that trusted us with their visual communication.

  • Conexión Brasil

    • Visual identity
    • Web

    Creation of the visual identity and development of the online store, with multichannel conversion and a link to Substack.

  • Crowdar

    • Web
    • Visual identity

    Redesign of the Testear.la website with a self-managed CMS and a system of communication pieces for the event.

  • Ind Nova

    • Web

    Corporate website for a manufacturer of high-precision dies, with project galleries and contact via WhatsApp.

  • Música Clásica BA

    • Editorial design

    Comprehensive editorial design of the magazine from 2014 to 2021.

  • Vicente López Municipality

    • Training

    Training for entrepreneurs and an advisory program for local businesses.

  • Dellape

    • Editorial design

    Menu design for its restaurants.

  • Creo Coaching

    • Visual identity

    Redesign of the brand’s visual identity.

  • Alberto Ramos Vernieri, scientist

    • Visual identity

    Visual identity design and social media graphics.

About me

Over 15 years structuring the visual communication of companies and organizations

I have led branding, editorial design, digital presence and web architecture projects for international companies, major consulting firms and the leading publishing houses in the region.

Comprehensive training, multidisciplinary approach

With a degree in Graphic Design (FADU, University of Buenos Aires) and postgraduate studies in Communication (FSOC, University of Buenos Aires), I combine visual direction with UX/UI design and web optimization, and bring artificial intelligence into the processes of every project.

End-to-end processes and a network of specialists

Depending on the scale of each project, I lead a collaborative team of professionals (web development, photography, copywriting and strategic communication) to take complex projects from start to finish.

Strategy, aesthetics and technology

I turn complex corporate needs into clear, consistent visual systems focused on business results.

Contact

Scale your digital presence

Every project gets a tailored proposal.

  • A personalized proposal based on your company’s goals
  • A team of specialists matched to the scale of the project
  • Strategy, design and technology focused on results